[PageBreakTitle Marketing and Promotion]
8. Marketing and Promotion
Capstone invests a considerable amount in marketing and promoting its fairs series, including junior high/high school school outreach, online marketing, extensive use of social media (e.g., Facebook), email blasts, a promotional video, flyer and poster distribution, street banners, phone calls, text messages, and the use of teams of student volunteers in each fair city, and through our own networks, which consist of Vietnamese of means who are interested in sending their children to study overseas.
Attendees have the option of registering online, the main advantage of which is streamlined entry to the fair, or on-site registration. Our goal, in the words of one colleague whose testimonial appears above, is “to attract authentic prospective students.” We dot our bureaucratic I’s and cross our T’s, meaning we secure all the necessary permissions from the authorities for the fairs and related activities.
The Capstone Scanning System allows you or your student volunteers to scan student information using a barcode scanner, which we supply at no additional charge, or a QR Code scanner using your iPhone or iPad. This means you have real-time information about the students coming to your table, which facilitates quick follow-up.