INTERNATIONAL BOARDING & DAY SCHOOL FLEX-FAIRS IN VIET NAM

Director: Upcoming fairs Upcoming fairs INTERNATIONAL BOARDING & DAY SCHOOL FLEX-FAIRS IN VIET NAM

FALL 2020 INTERNATIONAL BOARDING & DAY SCHOOL FLEX-FAIRS IN VIET NAM

INTERNATIONAL BOARDING & DAY SCHOOL FLEX-FAIRS IN VIET NAM

[PageBreakTitle FALL 2020 INTERNATIONAL BOARDING & DAY SCHOOL FLEX - FAIRS]

HANOI - HO CHI MINH CITY (HCMC) - NHA TRANG - DANANG - HAIPHONG

7 NOVEMBER - 14 NOVEMBER 2020

1. FALL 2020 INTERNATIONAL BOARDING & DAY SCHOOL FLEX-FAIRS FAIRS

We are pleased to invite you to join our popular International Boarding & Day School Flex-Fairs from Saturday, 7 November to Saturday, 14 November in Hanoi, Ho Chi Minh City (HCMC), Nha Trang, Danang, and Haiphong.  

We have combined these fairs with our higher education fairs for the sake of efficiency, because quite a few parents ask about institutions at both levels, and because there has been growing demand in locations outside of Hanoi and HCMC, depending upon overall cost. Let us know if you're interested in joining any of the cities other than Hanoi and HCMC, and we'll let you know if we think it's a good use of your time and school budget, based on local market demand.  

Because of the ongoing COVID-19 global pandemic, we have increased the variety of participation options, including online, hence the reference to “flex-fairs.” While the situation in Viet Nam has returned to normal, thanks to the proactive efforts of the government and the cooperation of the people, we realize that many colleagues will not be able to travel internationally this fall. 

While we expect overall demand to dip in the 2020-21 academic year because of parent and student concerns about COVID-19, financial constraints, in some cases, and host country limitations, there is still strong interest in overseas study; Looking ahead to fall 2021, this is still a great time to begin, or continue, your recruiting efforts in this dynamic market. 

Demand for an overseas boarding & day school education remains strong among Vietnamese parents who can afford this life-changing experience for their children. Viet Nam has the third fastest-growing percentage of ultra-high-net-worth individuals in the world, according to Knight Frank, and boasted one of the fastest-growing economies in the world – before COVID-19.  In addition, Vietnamese are among the most optimistic in the world about their economic prospects, including post-COVID-19 recovery.

New Participation Options:  In addition to regular representation, here are some other options for you to consider:  
1)  A currently enrolled student who is studying online in Viet Nam*;
2)  In country alumni or faculty*; and
3)  Online participation with the assistance of a student volunteer*  
(* Same cost as regular participation, plus any domestic travel expenses) 

[PageBreakTitle GENERAL INFORMATION]

2. GENERAL INFORMATION

Fairs are an excellent way to introduce your institution to students and parents who are eager for information about study opportunities and summer programs at international boarding and day schools. In addition to the fairs, representatives are strongly encouraged to participate in school visits, which usually have a mini-fair format.  

Our fairs are relatively small in terms of the number of participating institutions, which allows more time for meaningful conversations and more time in which to make those all-important connections with parents and students. Our fairs have a well-earned reputation for attracting quality and serious students and parents.  

Capstone Vietnam’s International Boarding & Day School Fairs benefit both Vietnamese students and overseas boarding & day school representatives in the following ways:

For International Boarding & Day Schools

  • An opportunity to meet serious prospective students and parents
  • A chance to create or expand brand awareness for your school in Vietnam
  • An opportunity to visit Vietnamese schools; and
  • Post-fair follow-up via email and phone conducted by Capstone’s educational advisers

For students and parents 

  • An opportunity to learn about the many advantages of an overseas boarding & day school education, including summer programs
  • An opportunity to meet with representatives of excellent boarding and day schools from North America, Europe and other regions
  • Free initial advising provided to all attendees for all participating schools. The entire fee is refunded, except visa counseling, if desired, if students ultimately enroll in a partner school.  (Capstone treats parents and students as clients, which means our advisers always look for best-fit schools for students, regardless of the status of the short-listed schools, i.e., partner or non-partner.) 

Capstone Vietnam Services

  • Quick and convenient online registration;
  • Institutional profile in the fair guide, which is distributed to all fair attendees, high school students, in our offices, at high schools until the next fair series, and on the Capstone website via its CRM system and a searchable database.  (Note:  Your institutional profile gives you exposure at all of the fairs, including the ones you choose not to participate in.);
  • Advertising opportunities in the fair guide, which amplify your message to students and message, even in fair cities in which you’re not present;
  • Additional logistical services (domestic flight booking, hotel reservations, ground transportation);
  • Qualified, pre-screened student volunteers/interpreters;
  • Convenient and reliable shipping of your materials via Air Concepts or OCS, OR the less costly option of in-country printing at substantial cost savings;
  • Translation and printing of promotional materials, a fee-based service;
    Pre-event, fee-based digital marketing opportunities designed to shine a brighter spotlight on your institution and its key selling points with the goal of driving more traffic to your table;
  • Authoritative and detailed country briefing and discussion;
  • Ample time for discussion and consultation with Dr. Ashwill and his staff during “fair week” (this, of course, depends upon how many fairs you plan to join);
  • You receive the contact information of the students who visit your table at the fairs and at the high schools you visit; 
  • Follow-up via email and telephone on leads generated by the fairs and high school visits starting with those classified as “hot leads”.

15 Reasons to Join Our Fairs:

1- Quality: The quality of our service, staff, student volunteers, marketing, fair guide and other materials.
2- Superior service:  During their time here, we take good care of our fair colleagues both professionally and personally, if needed or requested.
3- Reputation:  Capstone Vietnam is one of Viet Nam’s leading educational consulting companies.  We pride ourselves on our commitment to innovation, excellence, and ethical business practices.  While our official slogan is Reaching New Heights, we wholeheartedly embraced the unattributed saying, Success Without Integrity is Failure.  
4- Location:  The fairs are offered in key primary and secondary markets representing all three regions of Viet Nam.  Let us know if you have any questions about which cities are most suitable for your institution and its unique profile.
5- Outreach to local public, private and international schools that send sizable numbers of students to many English speaking countries for secondary education.  This includes large group meetings, classroom visits and mini-fairs. (We try to arrange mini-fairs, whenever possible.)
6- Convenient and quick online registration and access to important fair-related documents, plus informative pre-fair updates.   
7- Extensive interaction with Capstone staff, especially for colleagues who join more than one fair.  This gives you the chance to learn more about student recruitment and the broader societal context in Viet Nam.
8- Organic attendance.  Unlike some companies, Capstone doesn’t inflate attendance by paying schools to bus students without regard to their qualifications, hiring services that pay “students” to come, paying student volunteers on a per head basis to “bring a friend,” or offering cash payments to attendees.  This is one reason we have a reputation for attracting serious and quality students to our events. 
9- Authoritative country briefing by Dr. Mark Ashwill, an international educator who has lived in Viet Nam since 2005 and first traveled to the country in 1996. 
10- Capstone scanning system for easy retrieval and storage of student contact information using a QR code or barcode scanner - your choice.  
11- Post-fair follow-up.  Our staff follow up on all leads via email and phone.  We will also translate a message into Vietnamese that you draft for your student contacts, including fairs and high school visits – at no additional charge. 
12- Advertising opportunities in the International Boarding & Day School fair guide to increase your visibility during and after the fairs.  (The fair guides are distributed to students and parents in our offices and at public events until the next fair series.  Here is a link to our fall 2019 fair guide.)  
13- Integrity:  We always look for best fit institutions for students and their parents. In addition, our fair attendance is organic (e.g., we don't artificially inflate attendance) and our marketing ethical and extensive
14- Free initial advising services:  Provided to all participants for all participating schools. 100% of the advising fee (except visa counseling, if desired) is refunded, if students enroll in a partner school.
15- Customized marketing and venue layout.  Realizing that “one size doesn’t fit all,” we customize some of the marketing and organize the venue layout so that different types of institutions are in different sections of the ballroom to make it easier for students and parents to navigate the event.  

[PageBreakTitle PARTICIPATION GUIDELINES]

3. PARTICIPATION GUIDELINES

Eligibility
Only accredited and approved institutions are eligible to participate.
Representation
Institutions may be represented by two colleagues of their choosing.  This means a total of three at your table, including your student assistant.  
Student Volunteers
Each school will be assisted by a student volunteer, who will help to represent your school and facilitate communication with students and parents. You have the option of contacting your student volunteer(s) before you arrive.  There is time set aside for you to meet with them before each fair.  We are proud of our student volunteers, who have received consistently outstanding evaluations in each city over the years. 
High School Visits
High school visits are scheduled on the basis of interest in overseas boarding & day schools, and ability to pay. 
Country Briefing
D. Mark Ashwill, managing director and co-founder, and Capstone advisers will conduct a country briefing to prrovide participants with relevant and useful information about local market conditions and trends.  (We’re happy to send a PDF version to those colleagues who cannot attend upon request.)  To learn more about Dr. Ashwill’s background, have a look at this biographical sketch on his blog, An International Educator in Viet Nam. 

Visa Type
You should obtain a business visa from the Embassy of the Socialist Republic of Viet Nam in your country or one of its consulates with a letter of invitation from Capstone Vietnam that will be sent to you as part of the fair package after you register.  Since you will be traveling to Viet Nam for official purposes and participating in public events, it’s important that you have a business visa.

INTERNATIONAL BOARDING & DAY SCHOOL FAIRS IN VIET NAM
INTERNATIONAL BOARDING & DAY SCHOOL FAIRS IN VIET NAM

[PageBreakTitle FAIR DATES, SITES AND FEES]

4. FAIR DATES, SITES AND FEES

All fair venues are five-star hotels that are well-known to local students and parents

Date
 
City

Fee 

- Representative joins fairs in person
- Currently enrolled student/or parent joins fairs 
- In country alumni or faculty join fairs
- Online participation with a volunteer's assistance

Literature Only

Sat, November 7 (School visits & Fair Day)


Hanoi

$1,700 
 
$700

Sun, November 8 (Fair Day)

Mon, November 9 (School Visits)

​​
HCMC
 
$1,700
 
$700 

Tue, November 10 (School visits & Fair Day)


Nha Trang

 $1,650 
 
$700 

Thu, November 12 (School visits & Fair Day)


Danang 
 
$1,700  
 
$700 

Sat, November 14 (School visits & Fair Day)

 

Haiphong  $1,650  $700

Sun, November 15 (Halong bay Tour - Optional)

   
 
 

Additional Options Include: 

1)  A currently enrolled student who is studying online in Viet Nam*;
2)  In country alumni or faculty*; and
3)  Online participation with the assistance of a student volunteer*  
(* Same cost as regular participation, plus any domestic travel expenses) 

NOTES:  

  • One obvious change from previous fairs is that we have scheduled the Hanoi and HCMC fairs on the same weekend and then resume the tour with a fair on Tuesday, November 10th in Nha Trang and on Thursday, November 12th in Danang, and ending on the 14th in Haiphong in the North.
  • The Hanoi, HCMC and Haiphong fairs are scheduled from 3-7 p.m. (GMT +7), while those in Nha Trang and Danang will be held from 4-8 p.m. (GMT +7). All fairs are held in four- and five-star hotels that students and parents are familiar with.
  • About domestic transportation:  while we will fly from Hanoi to Ho Chi Minh City (HCMC). We will fly from HCMC to Nha Trang, from Nha Trang to Danang, and Danang to Haiphong. We will return to Hanoi on the afternoon of Sunday, November 15th after an excursion to Halong Bay. 
  • The fee includes fair registration, a student interpreter/assistant, country and consular briefings, high school visits/mini-fairs, at least one group meal in Hanoi or HCMC, full staff support in each city and ground transportation to related events, an excursion to Halong Bay for those who join the Haiphong fair and Hoi An for those who join the Danang fair.  It does not include domestic flights or hotels (We are happy to help you make these arrangements – at no charge.  We can add the cost to your invoice or bill you separately).  We expect between 150 and 300 attendees, depending upon the location of the fair.  
  • "Online Participation Option", this option gives you the opportunity to chat online with students and parents with the assistance of a highly qualified volunteer who acts as a translator and facilitator. You will be introduced to your volunteers before the fairs so that you can communicate with them via email and online chat. 
  • "Literature Only", if you are unable to travel to Viet Nam, you can choose the literature only option, which includes an institutional profile in our fair guide, inclusion in digital pre-event marketing, and a carefully screened and trained student volunteer who represents your school, answers basic questions, and collects student contact information.  We will introduce you to your volunteers before the fairs so that you can communicate with them via email and online chat. In addition, our advisers will follow up with your contacts via email, phone, and Facebook, and share that information so you can do the same.

Fair Discounts

  • Early bird: 5%, if you register by July 1, 2020.  

  • Multi-city:  Three (3) cities:  $4,850; four (4) cities: $6,100; five (5) cities: $7,400

  • Capstone partner in Viet Nam:  5%, If you’re not already a partner and are interested in becoming one, please let us know and one of our staff will contact you.  

Important Dates

Priority Registration Deadline: July 1, 2020.  An early bird discount of 5% will be applied to your invoice, if payment is received by July 10, 2020.

Final Registration Deadline: October 7, 2020

Payment Deadline: October 14, 2020

[PageBreakTitle WHY VIET NAM?]

5. WHY VIET NAM? 
Since you’re here, you’ve probably already answered this question to your satisfaction but just in case you or your colleagues need more information and a stronger justification for investing in a fair series, here it is.  The following articles by Dr. Ashwill and a 2017 interview with him contain some of this information. 
Vietnamese student enrolment in the US holds steady (2-20)
The shift of Vietnamese students to Canada marches on (23.3.19)  
Capstone Vietnam: Why This Education Entrepreneur Is Excited About Vietnam’s Future (8.17)
The reasons for having fairs in Hanoi and HCMC are known to most recruiters.  They are the two most important urban centers in Viet Nam with a combined population of over 16 million.  The former is the nation’s political capital while the latter is country’s economic engine.  Many families have both the interest in overseas study and the ability to pay for it.  
Below is information about why we selected the other cities, all of which qualify as secondary markets.  One of the key difference between these locations and Hanoi/HCMC is that the English proficiency of students tends to be lower simply because they have not had the advantages, both in and outside of the classroom, that their peers in the major urban centers have.  There are fewer overseas study events and therefore a greater need for quality information.  
Note:  All of the currency figures are in USD.

Why…?
Haiphong  (Hải Phòng)

Haiphong is Viet Nam’s premier port city, a major economic center, and third largest with a population of just over 2 million in 2017.  In the same year, it recorded a gross regional domestic product (GRDP) growth rate of 14.01%, the highest since 1994 and twice as high as the national average.  The new highway between Haiphong and Hanoi has shortened the trip to 2 hours (with good conditions) and the Cat Bi Airport was upgraded to an international airport in 2016. 
Its economy produces fish sauce, beer, cigarettes, textiles, paper, plastic pipes, cement, iron, pharmaceuticals, motorbikes, and computer software via outsourcing arrangements.  Shipbuilding, steel pipes, plastic pipes and textiles are some of the industries with the highest growth rate.  In addition to agricultural products, which include rice, corn, sugar and peanuts, there is a large fishing sector mostly through aquaculture. 
Foreign direct investment (FDI) has been pouring into Haiphong and vicinity.  One example is of a project that is now operational is a $1.59 billion factory that produces OLED panels for TVs, mobile (cell) phones, smart watches, and tablets in an industrial park. 
In the past, the overseas study preference for Haiphong families was the UK.  That has changed in recent years with much greater interest in Canada and the US.  As in other secondary markets, the English proficiency of the average student interested in pursuing higher education abroad is not on par with that of their peers in Hanoi and HCMC, who tend to have more advantages both in school and with proprietary language centers.  Like other locations outside of the two major urban centers, there are fewer large-scale events such as fairs and both a thirst and need for quality information. 

Danang  (Đà Nẵng)
Danang (Đà Nẵng) is the fifth largest city in Viet Nam after HCMC, Hanoi, Haiphong, and Can Tho in terms of population and economic development.  It is one of five municipalities under the direct administration of the central government.  The city had a 2016 GDP growth rate of 9.04%,well above the impressive national rate.  Its goal is to have a GRDP growth rate of 9-11% with per capital income ranging from $7,000 to $9,000 GDF from 2018 to 2030. 
There has been significant investment in Danang and vicinity in recent years.  In 2018, the city granted new licenses to 126 FDI projects with a total investment value of $155.9 million, twice that amount of 2017.  In sum, Danang  has attracted a total of 679 FDI projects worth $2.9 billion and 322 domestic projects worth $4.2 billion. 
The main industries are seafood, textiles, footwear, engineering, building materials, arts and crafts, tourism, etc.  High-tech industries, IT, and tourism are all viewed as key development drivers. 
The city government has received positive for its progressive policies related to urban planning and other development priorities.  This includes seven years at the top and three years ranked 2nd in the Provincial Competitiveness Index (PCI) rankings compiled by Vietnam Chamber of Commerce and Industry (VCCI). 
Danang used to be a city that most international recruiters flew over on their way to Hanoi or HCMC.  When he as country director of the Institute of International Education-Vietnam, recognizing that there was growing demand for overseas study in this rapidly developing city in central Viet Nam, Dr. Ashwill, Capstone managing director, organized the first EducationUSA fair in Danang.  He continued to organize fall and spring fairs there on behalf of Capstone Vietnam. 
Unlike Hanoi and HCMC, which are saturated with overseas study fairs, the scene in Danang is quieter.  Both the demand for overseas study and the requisite ability to pay for it have grown in recent years, making it an essential destination not only for fairs, especially for the US and Canada, but also for small-scale events such as information sessions for certain types of institutions.  Students’ English proficiency has improved considerably in recent years. 

Nha Trang
Nha Trang is a coastal city in southcentral Viet Nam, a short flight from HCMC.  (It is generally agreed that the name comes from the Cham language, Ya Trang or Ea Trang, and means “reedy river,” in reference to the Cai River that flows past the city.)  Nha Trang had a 2018 population of 535,000.  Most of the city’s economy revolves around tourism.  Other industries are shipbuilding and seafood.  Given its location, the city is also a center for marine science.  Most of the FDI flows into real estate projects, including resorts and hotels. 
While Nha Trang is a relatively small secondary market, it is well worth it to organize a US and Canadian higher education fair there for several reasons:  1) growing ability to pay related to the rapid expansion of the tourism sector; 2) interest among families of means in overseas study, including in the US and Canada; 3) the lack of access for interested parents and students to quality information about overseas study. 

[PageBreakTitle ONLINE REGISTRATION, PAYMENT AND SHIPMENT POLICIES]

6. ONLINE REGISTRATION, PAYMENT AND SHIPMENT POLICIES

 

ONLINE REGISTRATION FOR BOARDING & DAY SCHOOL

Method of Payment

After receiving your registration, we will send you an invoice within a week with instructions about international wire transfer or other method of payment, including check or corporate credit card. If you choose to wire your payment to Capstone Vietnam, please fax the wire transfer confirmation to us at 84-4-3938 8456, or email a scanned version to us at bfairs@capstonevietnam.com

Cancellation Policy

50 days + before the first fair: 70% refund.

30-49 days before the first fair: 50% refund

0-29 days before the first fair: No refund

If payment has not been made at the time of cancellation, Capstone Vietnam will invoice schools based on this refund policy.  By submitting this registration form, you confirm that you have read and agree to these terms.  

[PageBreakTitle SHIPMENT OF MATERIALS]

7. SHIPMENT OF MATERIALS

If you are based in the US, Air Concepts and OCS are Capstone Vietnam’s official fair courier services. Both companies have reliable in country teams.  

If you wish to ship your materials directly, your best choice is Fedex or DHL. However, even with Fedex or DHL, there are times when materials are held up in Customs and a fee might be required to obtain them. Occasionally, Customs does not release the materials in time.

If you are in another country, please use an express mail service and send your materials directly to our offices in Hanoi and HCMC:

Capstone Vietnam in Hanoi: 2 Le Quy Don, Hai Ba Trung District, Hanoi, Vietnam

Capstone Vietnam in HCMC: 22 Tran Quy Khoach, Tan Dinh Ward, District 1, Ho Chi Minh City

[PageBreakTitle TRANSLATION AND IN-COUNTRY PRINTING OF MATERIALS]

8. TRANSLATION AND IN-COUNTRY PRINTING OF MATERIALS
If you have not already done so, it is essential to have your promotional materials translated into Vietnamese. Keep in mind that most Vietnamese parents do not read English and they are the key decision-makers, after all.
Capstone Vietnam can arrange to have your promotional materials printed in country at additional cost. The advantages of in country printing are convenience (e.g., no problems with Customs) and substantial cost-savings, including printing and shipping. We can also ship materials to a recipient of your choosing in Viet Nam (e.g., agent, high school) – at modest cost. Contact us for details.

[PageBreakTitle MARKETING AND PROMOTION]

9. MARKETING AND PROMOTION

Capstone invests a considerable amount in marketing and promoting its fairs series, including junior high/high school outreach, digital marketing, extensive use of social media (e.g., Facebook), email blasts, flyer and poster distribution, street banners, phone calls, text messages, and the use of teams of student volunteers in each city. Attendees have the option of registering online, which has some advantages, or simply coming to the fair and registering on-site. Our goal, in the words of one colleague, is “to attract authentic prospective students.”  

In addition to the usual pre-fair publicity, we offer several digital marketing options designed to generate additional interest in your school. We’re also willing to organize individual info sessions or coffee talks before or after the fairs on a first come, first served basis. Costs vary, so please contact us for more information.

9.1. Institutional Profile in the Fair Guide

We publish a fair guide, which is distributed free of charge to all attendees. The fair guide provides basic information about institutions, including key selling points, tuition and fees, admission requirements, scholarship opportunities, etc.  It also contains articles of interest to students and parents.  

Extra copies of the fair guide are distributed at the offices of Capstone Vietnam, its events, and selected junior high/high schools until the next fair series.  Follow these links to have a look at the spring 2019 and fall 2019 fair guides.

Only institutions that submit their institutional profile by the priority deadline will be included in the fair guide.

Color

Full Page Mono

[Size/Height195mm x Width215mm]

Specifications

Artwork must be submitted on CD or via e-mail. Data format must be in one of the following:

- Adobe Illustrator 9- EPS- PDF (High Quality Print)- Photo of College in horizontal (at least 300dpi)

9.2. Fair Marketing and Promotion

We have a multidimensional approach that includes publicizing the events and the participating schools on an individual basis using social media channels, including Facebook, which is the #2 website in Viet Nam, and through own networks, which consist of Vietnamese of means who are interested in sending their children to a quality international boarding or day school.

Preparation

We strongly recommend that you have your basic promotional materials in Vietnamese. We can help you with translation and in country printing for a modest fee, which will save you money and time. We’re also happy to distribute these materials to other agents. Finally, this information can also be used in digital format on your website and elsewhere.  

Post-Fair Follow-Up

It’s essential that students and parents hear from you as soon as possible after the fairs. We provide detailed post-fair follow-up for in the form of emails and phone calls to each student who expressed interest in your school starting with the “hot leads” that you have indicated as such.

9.3. Advertising in the International Boarding & Day School Fair Guide

Advertising in the fair guide is open to all accredited and approved schools, regardless of whether or not they participate in the fair series.

Advertising helps to brand your institution and signals your interest in welcoming Vietnamese students to your school. Those that do not participate in the fairs can use advertising as an opportunity for fair attendees and others to learn about the many advantages of attending their school.

Advertising Information and Pricing

Size Options

Cost

Color Half Page (at the end of the fair guide)

$400

[Size/Height195mm x Width106mm]

 

Color Full Page (next to your profile)

$600

[Size/Height195mm x Width215mm]

 

Specifications

Artwork must be submitted on CD or via e-mail. Data format must be in one of the following:

- Adobe Illustrator 9- EPS- PDF (High Quality Print)- Photo of College in horizontal (at least 300dpi)

If you need more information, please contact us at bfairs@capstonevietnam.com

 

Capstone Vietnam

Hanoi Office

2 Le Quy Don, Hai Ba Trung District
Phone: +84 4 3938 8455

HCMC Office
22 Tran Quy Khoach, Tan Dinh, District 1
Phone: +84 8 3848 2628

Hotline: +84 9 1358 4633

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Website: www.capstonevietnam.com
Email: info@capstonevietnam.com
Facebook: facebook.com/CapstoneVN
Blog: http://capstonevietnam.com/blog/en/
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