[PageBreakTitle Marketing and Promotion]
9. MARKETING AND PROMOTION: Capstone invests a considerable amount in marketing and promoting its fairs series, including junior high/high school outreach, digital marketing, extensive use of social media (e.g., Facebook), email blasts, flyer and poster distribution, street banners, phone calls, text messages, and the use of teams of student volunteers in each city. Attendees have the option of registering online, which has some advantages, or simply coming to the fair and registering on-site. Our goal, in the words of one colleague, is “to attract authentic prospective students.”
In addition to the usual pre-fair publicity, we offer several digital marketing options designed to generate additional interest in your school. We’re also willing to organize individual info sessions or coffee talks before or after the fairs on a first come, first served basis. Costs vary, so please contact us for more information.