[PageBreakTitle Institutional Profile in the Fair Guide]
9.1. Institutional Profile in the Fair Guide
We publish a colorful and informative fair guide that is distributed free of charge to all attendees. It provides basic information about institutions, including selling points, academic programs, tuition and fees, admission requirements, etc. It also contains articles of interest to students and parents. Follow this link to have a look at the Fall 2019 and fall 2020 fair guide.
Extra copies of the fair guide will be distributed at the offices of Capstone Vietnam, selected high schools, etc. until the next fair series.
Only institutions that submit their Institutional Profile by the priority deadline will be included in the fair guide.
Color Full Page Mono [Size/Height195mm x Width215mm]
Artwork must be submitted on CD, via e-mail, or file sharing. Data format must be in one of the following:
9.2. Fair Marketing and Promotion
We have a multidimensional approach that includes publicizing the events and the participating schools on an individual basis using social media channels, including Facebook, which is the #2 website in Viet Nam, and through our own networks, which consist of Vietnamese of means who are interested in sending their children to a quality international boarding or day school.
We strongly recommend that you have your basic promotional materials in Vietnamese. We can help you with translation and in country printing for a modest fee, which will save you money and time. We’re also happy to distribute these materials to other agents. Finally, this information can also be used in digital format on your website and elsewhere.
It’s essential that students and parents hear from you as soon as possible after the fairs. We provide detailed post-fair follow-up in the form of emails and phone calls to each student who expressed interest in your school starting with the “hot leads” that you have indicated as such.
9.3. Advertising in the International Boarding & Day School Fair Guide
Advertising in the fair guide is open to all accredited and approved schools, regardless of whether or not they participate in the fair series.
Advertising helps to brand your institution and signals your interest in welcoming Vietnamese students to your school. Those that do not participate in the fairs can use advertising as an opportunity for fair attendees and others to learn about the many advantages of attending their school.