Digital Marketing Packages: Something for Everyone

In a widely read and shared 14 March 2020 article in University World News article entitled Vietnam: An outlier in the coronavirus epidemic and HE?, Dr. Mark Ashwill, Capstone managing director and co-founder, noted that this an especially good time to make lemonade out of lemons by building or expanding institutions' online presence in Viet Nam through digital marketing. Dr. Ashwill wrote a follow-up article in April that reiterated the importance of digital marketing Anatomy of a perfect storm for international recruitment

Overall, as of January 2020, there were 68.17 million Internet users in Viet Nam, an increase of 10% over 2019.  Internet penetration is a record 70%.  Social media penetration, which means Facebook, to a great extent, was not far behind at 67% with an increase of 9.6% from April 2019. Facebook is the second most popular website in Viet Nam and the top two apps are Facebook and Messenger.  (Source: Digital 2020: Vietnam) 

In an effort to help educational institutions that recruit in Viet Nam take advantage of this opportunity, Capstone has created six (6) different digital marketing packages to accommodate different marketing budgets.  Sources include top digital media outlets, Facebook ads, Vietnamese language blogs, videos, banner ads that link to articles, Google Ads, etc. The choices are

  1. Testing the Digital Waters;
  2. Taking It to the Next Level;  
  3. Making a Splash;
  4. Covering All of the Bases;
  5. Reaching New Digital Heights; and
  6. Reaching the Digital Summit.  

Each option gives interested students the opportunity to share their contact information for follow-up from you and Capstone advisers, if you'd like, and includes analytics information to measure your campaign's statistical impact.    

If you’re interested in one of the above events, please contact Ms. Hang Pham, Capstone deputy director, at, for more information. Capstone partners are entitled to a 5% discount. 

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