[PageBreakTitle Other promotional opportunities]
8. Other promotional opportunities
We offer the following promotional opportunities, in addition to the usual pre-fair publicity, designed to generate additional student and parent interest in your institution.
8.1. Translation and in-country printing of promotional materials
If you have not already done so, it is essential to have your promotional materials translated into Vietnamese. Keep in mind that most Vietnamese parents do not read English and they are the key decision-makers, after all.
We can also arrange to have your promotional materials printed in-country at additional cost. The advantages of in-country printing are convenience (e.g., no problems with Customs) and substantial cost-savings, including printing and shipping. Contact us for details.
8.2. Online Promotion Via Capstone Channels & Facebook Advertisement
We will promote your institution on Capstone's Facebook fanpage and student-facing website with articles and a banner and run a Facebook advertisement (700 clicks) at the cost of $800 USD. If you want to publicize your article in a top online media outlet it will cost an additional $1,375 USD. (This is in addition to the usual marketing and promotion we offer for each participating institution.)