[PageBreakTitle General Information & the Top 15 Reasons to Join Capstone’s Fairs]
HANOI - HAIPHONG - DANANG - NHA TRANG - HO CHI MINH CITY (HCMC)
MARCH 12 - MARCH 20, 2021
Capstone Vietnam cordially invites you to participate in its annual spring StudyUSA & Canada Higher Education Flex-Fairs that include five (5) cities in all three regions of Viet Nam, including key primary and secondary markets. Because of the ongoing COVID-19 pandemic, we will continue to offer the additional participation options, including surrogate and online.
While the situation in Viet Nam is normal, thanks to the proactive efforts of the government and the cooperation of the people, we realize that many colleagues will not be able to travel internationally in the short terms.
Viet Nam continues to be a key sending country for both countries. As of January 2020, it ranked 6th among all places of origin with 29,976 students at all levels - just 11 students behind Brazil. In Canada, Viet Nam retained its 5th place ranking in 2019 with 21,595 students.
While overall demand has decreased in the current academic year for reasons you’re all familiar with, e.g., parent and student concerns about COVID-19, financial constraints, in some cases, and host country limitations, there is still strong interest in overseas study. Canada and the USA remain among the top five preferred overseas study destinations. Looking ahead to fall 2021, this is still a great time to begin, or continue, your recruiting efforts in this dynamic market.
Surrogate and Virtual Participation Options: Since regular representation will probably not be possible in spring 2021, here are some other options for you to consider:
1) A currently enrolled student who is studying online in Viet Nam*;
2) Parents of a currently enrolled student or recent graduate;
3) In country alumni or faculty*; and
4) Online participation with the assistance of a student volunteer*
* Same cost as regular participation, plus any relevant domestic travel expenses
1. General Information & the Top 15 Reasons to Join Capstone’s Fairs
In spite of the flurry of online activity, offline fairs are a great way to introduce your institution to students and parents in different parts of the country who are eager for information about study opportunities in Canada and the U.S. It is often the connection you or your representative make with a student or parent that convinces them to choose your institution over others. (This includes juniors and sophomores who will not be applying for overseas study for another year or two.) In addition to the fairs, representatives are strongly encouraged to participate in the related high school visits and other activities.
These fairs benefit both Vietnamese students and their parents and Canadian/US higher education representatives in the following ways:
For colleges and universities
An opportunity to meet serious prospective students and their parents who are interested in gaining admission to an intensive English, undergraduate or graduate program (Note: Viet Nam is primarily an undergraduate market.);
A comprehensive country briefing that will update you on current market conditions and trends, and learn from discussion with colleagues;
A chance to create or expand brand awareness via the extensive pre-event marketing and the fairs themselves for your institution in Viet Nam;
An opportunity to participate in mini-fairs at selected public, private, and international high schools in Hanoi, Danang, Nha Trang, & HCMC; and
A consular briefing in Hanoi or HCMC, if possible (US only).
Post-fair follow-up via email, telephone, and Facebook conducted by Capstone’s educational advising team.
Students and parents can search for participating schools on Capstone’s website using a searchable database that is part of a new CRM system.
The fair guide will be available on Capstone’s website following the fairs.
For students and parents
An opportunity to learn about the many advantages of pursuing higher education in Canada and the US, including post-graduation employment opportunities.
A chance to meet with representatives of officially accredited Canadian and regionally accredited US institutions of higher education, the gold standard of institutional accreditation in that country;
Informative presentations about important topics of interest such as career assessment, and introversion, extroversion and their implications for study, work, and life; and
Free initial advising provided to all participants for all participating schools. The entire fee is refunded, except visa counseling, if desired, if students enroll in a partner school. Our unique advising approach treats parents and students as our clients not partner schools. We look for best fit institutions for each and every student.)
Capstone Vietnam Services
Quick and convenient online registration;
Institutional profile in the fair guide, which is distributed to all fair attendees, high school students, in our offices, at high schools until the next fair series, and on the Capstone website via its CRM system and a searchable database. (Note: Your institutional profile gives you exposure at all of the fairs, including the ones you choose not to participate in.);
Advertising opportunities in the StudyUSA & Canada fair guide, which amplify your message to students and message, even in fair cities in which you’re not present;
Additional logistical services (domestic flight booking, hotel reservations, ground transportation);
Qualified, pre-screened student volunteers/interpreters;
Convenient and reliable shipping of your materials via Air Concepts or OCS, OR the less costly option of in-country printing at substantial cost savings;
Translation and printing of promotional materials, a fee-based service;
Pre-event, fee-based digital marketing opportunities designed to shine a brighter spotlight on your institution and its key selling points with the goal of driving more traffic to your table;
Authoritative and detailed country briefing and discussion;
Ample time for discussion and consultation with Dr. Ashwill and his staff during “fair week” (this, of course, depends upon how many fairs you plan to join);
You receive the contact information of the students who visit your table at the fairs and at the high schools you visit;
Follow-up via email and telephone on leads generated by the fairs and high school visits starting with those classified as “hot leads”.
15 Reasons to Join Our Fairs
1- Quality: Only regionally accredited institutions from the US and officially accredited institutions from Canada are allowed to join the StudyUSA & Canada Higher Education Flex - Fairs. This is good both for you and the students/parents who attend our fairs, for whom quality is of paramount importance. Honor by association is a win-win proposition.
2- Superior service: During their time in Viet Nam, we take good care of our fair colleagues both professionally and personally, if needed or requested.
3- Reputation: Capstone Vietnam is one of Viet Nam’s leading educational consulting companies. We pride ourselves on our commitment to innovation, excellence, and ethical business practices. While our official slogan is Reaching New Heights, we wholeheartedly embraced the unattributed say, Success Without Integrity is Failure.
4- Location: The fairs are offered in key primary and secondary markets representing all three regions of Viet Nam. Let us know if you have any questions about which cities are most suitable for your institution and its unique profile.
5- Outreach to local public, private and international schools that send sizable numbers of graduates to Canada and the US to pursue higher education. This includes large group meetings, classroom visits and mini-fairs. (We try to arrange mini-fairs, whenever possible.)
6- Convenient and quick online registration and access to important fair-related documents, plus informative pre-fair updates.
7- Extensive interaction with Capstone staff, especially for colleagues who join more than one fair. This gives you the chance to learn more about student recruitment and the broader societal context in Viet Nam.
8- Organic attendance. Unlike some companies, Capstone doesn’t inflate attendance by paying schools to bus students without regard to their qualifications, hiring services that pay “students” to come, paying student volunteers on a per head basis to “bring a friend,” or offering cash payments to attendees. This is one reason we have a reputation for attracting serious and quality students to our events.
9- Authoritative country briefing by Dr. Mark Ashwill, an international educator and education entrepreneur who has lived and worked in Viet Nam since 2005 and who first traveled to the country in 1996.
10- Capstone scanning system for easy retrieval and storage of student contact information using a QR code or barcode scanner - your choice.
11- Post-fair follow-up. Our staff follow up on all leads via email and phone. We will also translate a message into Vietnamese that you draft for your student contacts, including fairs and high school visits – at no additional charge.
12- Advertising opportunities in the StudyUSA & Canada fair guide to increase your visibility during and after the fairs. (The fair guides are distributed to students and parents in our offices and at public events until the next fair series. Here is a link to our fall 2019 fair guide.)
13- Integrity: We always look for best fit institutions for Canada- and US-bound students and their parents. In addition, our fair attendance is organic (e.g., we don't artificially inflate attendance) and our marketing ethical and extensive
14- Free initial advising services: Provided to all participants for all participating schools. 100% of the advising fee (except visa counseling, if desired) is refunded, if students enroll in a partner school.
15- Customized marketing and venue layout. Realizing that “one size doesn’t fit all,” we customize some of the marketing and organize the venue layout so that different types of institutions are in different sections of the ballroom to make it easier for students and parents to navigate the event.