[PageBreakTitle Marketing and Promotion]
8. Marketing and Promotion
Capstone invests a considerable amount in marketing and promoting its fairs series, including high school outreach, online marketing, extensive use of social media (e.g., Facebook), email blasts, a promotional video, flyer and poster distribution, street banners, phone calls, text messages, and the use of teams of student volunteers in each fair city.
Attendees have the option of registering online, the main advantage of which is streamlined entry to the fair, or on-site registration. Our goal, in the words of one colleague whose testimonial appears above, is “to attract authentic prospective students.” We dot our bureaucratic I’s and cross our T’s, meaning we secure all the necessary permissions from the authorities for the fairs and related activities.
In addition to the usual pre-fair publicity, we offer several marketing options designed to generate additional student and parent interest in your school. We’re also willing to organize individual info sessions or coffee talks before or after the fairs on a first-come, first-served basis. Costs vary, so please contact us for more information.
The Capstone Scanning System, which has received positive reviews, allows you to scan student information using a barcode scanner, which we supply at no additional charge, or a QR Code scanner using your iPhone or iPad. This means you have real-time information about the students coming to your table, which facilitates quick follow-up.