A one-stop resource for student recruitment in Vietnam, for colleagues at secondary and postsecondary institutions all over the world.
The website was inspired by a session that Dr. Mark Ashwill, Capstone's managing director and co-founder, chaired at the NAFSA 2017 annual conference in Los Angeles: Keys to Successful Non-Commission-Based Recruitment in Vietnam.
The market, in one minute
Vietnam is still primarily an agent-driven market, but a growing number of students now bypass education agents and apply directly to institutions, especially certain types of institutions and programs. The reasons are easy access to information online and offline, more confidence and greater sophistication.
The top ten host countries, in descending order:
- South Korea
- Japan
- USA
- Australia
- Taiwan
- Canada
- China
- UK
- Germany
- France
Vietnam will continue to be a dynamic and promising recruitment market for increasingly diverse study destinations.
Our approach
Recruitment without commissions
A sound institutional strategy should include tools and techniques that do not involve education agents or commission-based recruitment, alongside cooperation with quality, ethical agents. Recruit in Viet Nam focuses exclusively on the first part.
- Many ways to recruit, digital and traditional. What works best is found through self-reflection and, sometimes, trial and error.
- Guidance along the way. Not every institution that targets Vietnam will succeed, but we help you use your time and resources as wisely as possible.
Meet the founder
Mark A. Ashwill, Ph.D.
Founder & Managing Director
An international education entrepreneur who has lived and worked in Vietnam since 2005. Before leading Capstone Vietnam, a full-service educational consulting company with offices in Hanoi and Ho Chi Minh City, he was country director of the Institute of International Education (IIE) Vietnam from 2005 to 2009.
- First US American awarded a Fulbright Senior Specialists grant, in 2003
- Author of Vietnam Today: A Guide to a Nation at a Crossroads (Intercultural Press, 2004)
- Widely quoted in Vietnamese and international media, and a writer for outlets in Vietnam, the UK and the US
His work, with the former US Ambassador, “helped to promote the United States as a destination for Vietnamese students.”
Blogger Jeff Browne credited him as a key advisor to student-run nonprofit VietAbroader and for strengthening the US–Vietnam higher education link.
The team behind it
Capstone has outstanding, experienced staff in both offices, including managers with degrees from foreign universities who have travelled widely, including in Australia, France, Germany, Italy, the Netherlands, Singapore, the UK and the US.
Ms. Hang Pham
Leads day-to-day work with our institutional partners.
Our offices
Hanoi office
2 Le Quy Don St., Hai Ba Trung Ward
Tel: +84 24 3938 8455
Ho Chi Minh City office
22 Tran Quy Khoach St., Tan Dinh Ward
Tel: +84 989 906 608
Talk to us about your Vietnam strategy
Email info@capstonevietnam.com or call our hotline at +84 989 906 608.