Results

Real Students. Measurable Results.

2,582students checked in, Spring 2026
78%pre-registered show-up rate
75%exhibitors registered again
4.4 / 5exhibitor satisfaction
Case studies

What partners achieved

Anonymised examples from institutions that work with us. Figures are samples for this design.

U.S. public universityUnited States
University

U.S. public university

Challenge. Flat Vietnamese enrollment for three years despite attending fairs.

+64%applications in 12 months
3.1×qualified leads per fair
28enrolled students
Read the case study
Canadian collegeCanada
College

Canadian college

Challenge. Low brand awareness outside Ho Chi Minh City.

14partner high schools
+41%inquiries from the north
48haverage follow-up time
Read the case study
UK pathway providerUnited Kingdom
Pathway provider

UK pathway provider

Challenge. Needed a predictable pipeline for January and September intakes.

2intakes filled
+52%conversion lead → deposit
9active agents
Read the case study
Testimonials

In our partners' words

I have been delighted to work directly with Capstone Vietnam for the past three years, though their relationship with my college has existed much longer. As an agency, they are relationship focused, transparent, caring and highly ethical. It is very clear they are invested in educating HEIs about trends and best practices in the region and will offer any support services needed for HEIs to be successful (they’ll even take you to the pharmacy if you find yourself in need!).
LM Senior Associate Director, International Outreach
Thank you so much for all your hard work, your flexibility and diligence in pulling together everything for a very successful recruitment event.
TS Overseas Marketing and Recruitment Manager
Mark Ashwill and the Capstone Vietnam staff are phenomenal!!! They go above and beyond with their professionalism, their communication and follow-up and, most important and impressive to me, their hospitality! My institutions and I have participated in Vietnam recruiting trips with Capstone Vietnam now for the past two years and they have been nothing but the best experiences for me. My institutions and I look forward to hopefully many more years of partnership with Capstone and helping give prospective Vietnamese students and families the best and most accurate information to help them make a very important decision! I have nothing but positive things to say about Capstone Vietnam, Mark and the Capstone staff. They are truly wonderful to work with!
CK Assistant Director of Admission, Intercultural LEAD (I-LEAD) Fellowship Program Liaison
The Capstone program of pairing potential families with our school was very positive. We spoke with a total of 11 students and families over the two days, and a 12th family has applied because they are a classmate of a participant in the program that is now enrolled. Overall, we have been able to welcome two students with a hope of a third. The informational deliverables provided by Capstone summarizing each candidate and family are clean, detailed and clear as to which Capstone adviser works with the student and school. The platform (Zoom) and conversations themselves are well-run, with Capstone available as translators for family needs. This is something we will certainly consider investing in again, and recommend it for schools looking for strong, Vietnamese candidates.
AC A US Boarding School Colleague
MTSU participated in the Capstone Vietnam virtual Fall Flex Fairs in five Vietnamese cities in November. These were the first hybrid type virtual fairs that I have done. The format included an MTSU representative on site, a designated translator in the Capstone office, and me, an international student recruiter, on my laptop in Tennessee. Previously, I had done only in person or all online virtual fairs. This format provided the best of both virtual and in person representation. The Capstone assigned representative and translator was outstanding. They were very knowledgeable, enthusiastic, and eager to promote my university. Moreover, the format was easy to use and glitch free. The Capstone staff gave excellent customer service and assistance in building the virtual booths, uploading the required documents, and answering all my questions. After the fair, we were also given important and targeted diagnostics which enabled me to follow up on all the visitors to our booth and all the student participants in the virtual fair. These valuable leads will prove invaluable to our outreach strategy for Vietnamese students. The quality of the prospective students was also excellent. I found them to be very serious, well-qualified, knowledgeable about the US higher education system, and confident to ask the right questions. They seemed to know exactly what they wanted from a US American degree.
JW Ed.D. International Student Recruiter International Enrollment Management and Services

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