Why Vietnam

A Growing Market. A Trusted Partner.

1.6M+Vietnamese students in higher education (and growing)
6.5%annual growth in outbound mobility (2019–2024)
Top 5source country for international students in Asia
15+years of experience in Vietnam
100+partner institutions worldwide
2offices in Hanoi and Ho Chi Minh City
Ho Chi Minh City skyline
Market drivers

What makes Vietnam different

Growing demand

Families plan for overseas study years ahead and value pathways, scholarships and clear outcomes.

Agent- and counselor-driven

Counselors and agents guide many placements. Winning their trust is the fastest route into the market.

Digital-first families

Facebook, Zalo and short video shape research. Vietnamese-language content is a must.

Strong schools

Gifted and international high schools produce well-prepared, English-ready applicants.

Key cities

Where we recruit

Our fairs, minifairs and school visits cover Vietnam's largest student markets.

Hanoi
Capital and education hub

Hanoi

Home to many gifted and international schools and our northern office.

  • Gifted schools
  • Government & policy
  • Parents highly involved
Ho Chi Minh City
Largest student market

Ho Chi Minh City

The biggest and most commercial market, with the highest share of private and bilingual schools.

  • Largest fair audience
  • Higher budgets
  • Business & IT interest
Da Nang
Fast-growing central hub

Da Nang

A growing middle class and strong demand for affordable pathways.

  • Emerging market
  • Pathway demand
Nha Trang
New fair city

Nha Trang

Added to the StudyGlobal circuit in Fall 2026, serving Khánh Hòa and the south-central coast.

  • First fair Fall 2026
  • Underserved region
  • Destination shares are from Spring 2026 StudyGlobal fair registrations (students who shared plans; multiple answers allowed).
  • Market figures on this page are indicative sample values for design review. Replace with verified sources before launch.

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