Services

Digital Marketing

Six online campaign packages that put your institution in front of Vietnamese students and parents, with lead forms and analytics.

Digital Marketing

Reach Vietnamese students and parents where they already spend their time: online.

Why digital in Viet Nam

68.72 millionInternet users, 70.3% of the population (January 2021)
72 millionActive social media users, 73.7% of the population, up 10.8% year on year (January 2021)
58% / 40.1%Web traffic from laptops and desktops / from mobile phones (December 2020)

Media outlets that share our content reach millions of users, which is why advertising costs are high. For example, VnExpress (vnexpress.net) ranked 9th in Viet Nam and 840th worldwide, with 130 million total visits in November 2021. Kenh14.vn, popular with young people, ranked 12th in Viet Nam and 695th worldwide, with 73 million visits in the same month.

Audience demographics and site statistics keep shifting, so we choose the best sites for each campaign based on past experience. Paid content published by one site is often republished by others, which gives you a free multiplier effect.

Every package includes

  • An online form where interested students leave their contact details
  • Follow-up by you and, if you choose, by Capstone advisers
  • An analytics report on views, clicks and similar metrics

Six packages

Introductory

Testing the Digital Waters

Scope, length and price on request.

Introductory

Taking It to the Next Level

Scope, length and price on request.

Campaign

Making a Splash

Scope, length and price on request.

Campaign

Covering All of the Bases

Scope, length and price on request.

Campaign

Reaching New Digital Heights

Scope, length and price on request.

Campaign

Reaching the Digital Summit

Scope, length and price on request.

How the first two packages differ

The first two packages are introductory campaigns. They differ from the other four in the breadth and depth of exposure to students and parents, the length of the campaign, and the ability to collect leads through a Facebook sign-up ad.

Besides email, our team can arrange a video chat to answer your questions about any package.

Which package suits you?

Contact Ms. Hang Pham, Capstone’s deputy director, and our Hanoi and Ho Chi Minh City team.

Email info@capstonevietnam.com

Let's build your Vietnam strategy

Book a free consultation with our team.

Something went wrong. Reload