Overview
Before you book a fair or sign an agent, you need to know whether Vietnamese families are looking for what you offer, what they can pay and how they decide. Our market intelligence work answers those questions with data from our own fairs, school network and advising practice.
Every engagement starts with the Vietnam Recruitment Readiness Index (VRI v3.1), a structured assessment of your programs, pricing, channels and conversion process against what works in Vietnam.
What's included
- VRI v3.1 readiness assessment and scorecard
- Demand analysis by program, level and budget band
- Competitor benchmarking for your country and price point
- Audience data from past Capstone fairs (anonymized)
- Recommendations workshop with your admissions team
“The readiness report told us which two programs to lead with. It changed our whole fair strategy.”
Who it's for
Institutions entering Vietnam for the first time, or teams whose results have plateaued and need a fresh, evidence-based plan.
Packages
Readiness snapshot
VRI assessment and a 10-page summary with priorities.
Market report
Full demand and competitor analysis for your programs.
Strategy sprint
Report plus a two-session workshop and 12-month action plan.
Price on request. Ask your adviser for a proposal.
Frequently asked
Is the readiness check really free?
Yes. The online VRI check is free and gives an instant score. The full assessment is part of a paid engagement.
Can you share raw student data?
No. We only share aggregated, anonymized statistics, and groups smaller than five are suppressed.